Make it with India’s best creators.
Post a brief, get matched within 48 hours, and pay only when the work lands. Money sits in escrow the whole way, so nobody gets burned.
Find the perfect brand deals.
Real briefs from Indian brands, with the budget already sitting in escrow before you start. No chasing invoices, no ghosting. Approved work is paid out within one working day.
Collaborate with confidence.
A licensed escrow partner holds every rupee until the brand approves the work. One flat 15% fee, UPI and cards supported, and a real dispute process if something goes wrong.
Four steps. No awkward conversations about payment.
Every rupee is held by a licensed escrow partner until you approve the work. Creators know they will be paid. Brands know they will get delivery.
How U Creator worksPost the brief
Format, deadline, budget, references. Two minutes, no account needed to look around first.
Get matched
We surface creators whose delivered work fits your brief, ranked by rating, on-time record and real audience, not by who paid for placement.
Fund escrow
You pay into escrow, not to the creator. They start knowing the money exists. You keep the leverage until you are happy.
Approve and release
Review, request changes, approve. Funds land in the creator account within one working day. Both sides rate each other.
Built for the way India actually pays.
Escrow, not trust falls
Funds held by a licensed partner. Released on your approval, refunded if the creator no-shows. Both sides protected by the same mechanism.
Ratings that mean something
Reviews unlock only after payment clears, and both parties rate blind. No inflated five-stars, no revenge reviews.
INR, UPI, and T+1 payouts
Priced in rupees, GST invoicing built in, paid straight to an Indian bank account. No forex haircut, no fortnight-long wait.
Questions brands ask first
How quickly will I hear from creators?
Most briefs are matched within 48 hours. We surface creators whose delivered work fits your brief, ranked by rating, on-time record and real audience, not by who paid for placement.
How do I know a creator is real?
Creators connect their Instagram, so follower counts and engagement are read from the platform rather than typed in by hand. Ratings come only from projects that were actually completed and paid through U Creator, and both sides rate each other after every project.
What stops a creator taking the money and disappearing?
They never hold the money. Your budget sits with a licensed escrow partner from the moment you fund the brief until you approve the work. If nothing is delivered, the funds come back to you.
What stops a brand from ghosting after delivery?
The same escrow, working the other way. A creator can see the budget is funded before they start, so they are never producing work on a promise. Once you approve, the payout is automatic and lands within one working day.
Do I need an account just to look around?
No. Browsing the directory, opening creator profiles and reading open briefs are all public. You only need an account to post a brief, apply to one, or message anybody.
What kind of work can I commission?
Reels and shorts, UGC video ads, long-form and short-form editing, product photography, event coverage, thumbnails, graphic design, brand identity, voiceover and dubbing, and landing pages or web design.
Still deciding? See how a project runs end to end, or read the pricing in full.